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9781137410399 English 1137410396 Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results., It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives-of designing 'cool' systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misunderstood. It's that they have changed the way consumers behave, and it's only when these changes are understood and responded to from a business perspective that the potential of the BIG*SOCIAL*MOBILE enterprise can be realized. The premise of BIG*SOCIAL*MOBILE is that these three major business trends have the potential to improve enterprise performance significantly but only if they're implemented in a holistic fashion; and only if they're implemented to enhance and support what has traditionally made a business unique rather than to reinvent the company. The book offers an integrative process that has helped a wide range of companies connect these initiatives to each other and to their enterprise strategy, and one that has yielded transformative results-creating a truly BIG*SOCIAL*MOBILE enterprise.To help develop this consciousness and create a holistic approach the book offers readers a structured process proven to be effective in a variety of organizations, featuring a series of steps (further explained in the chapter outline): 1. Analyze Digital Relationships 2. Identify Ideal Digital Behaviors 3. Connect Digital Behaviors to the Enterprise 4. Define Big, Social & Mobile Processes 5. Make Big Data Real 6. Align Digital Initiatives with the Enterprise Following these steps will help reduce or eliminate the frustration that often occurs in companies that launch major big data, social media, and mobile technology initiatives., It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolationsegregated from what has traditionally driven organizational success and far removed from tangible business results. Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today's new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very newthe digital revolutionand the big, social, mobile initiatives that accompany itto a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today's consumers inhabit. Big Social Mobile is for today's leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy.
9781137410399 English 1137410396 Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results., It is easy for today's leaders to fall into the trap of the trendy technology associated with these initiatives-of designing 'cool' systems that generate superficial results. But it is not the technology that makes these three initiatives so important, so promising and so misunderstood. It's that they have changed the way consumers behave, and it's only when these changes are understood and responded to from a business perspective that the potential of the BIG*SOCIAL*MOBILE enterprise can be realized. The premise of BIG*SOCIAL*MOBILE is that these three major business trends have the potential to improve enterprise performance significantly but only if they're implemented in a holistic fashion; and only if they're implemented to enhance and support what has traditionally made a business unique rather than to reinvent the company. The book offers an integrative process that has helped a wide range of companies connect these initiatives to each other and to their enterprise strategy, and one that has yielded transformative results-creating a truly BIG*SOCIAL*MOBILE enterprise.To help develop this consciousness and create a holistic approach the book offers readers a structured process proven to be effective in a variety of organizations, featuring a series of steps (further explained in the chapter outline): 1. Analyze Digital Relationships 2. Identify Ideal Digital Behaviors 3. Connect Digital Behaviors to the Enterprise 4. Define Big, Social & Mobile Processes 5. Make Big Data Real 6. Align Digital Initiatives with the Enterprise Following these steps will help reduce or eliminate the frustration that often occurs in companies that launch major big data, social media, and mobile technology initiatives., It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolationsegregated from what has traditionally driven organizational success and far removed from tangible business results. Big Social Mobile shows how big data, social media, and mobile technology can be used differently. Integrated into each other and into the enterprise itself, these digital initiatives can deliver tangible value, drive the achievement of strategic objectives and even create competitive advantage. David Giannetto shows business, marketing, and technology leaders how to make the most of these initiatives, dispelling the common beliefs that divide traditional organizational efforts from these new digital efforts, traditional enterprise data from big data, and today's new social consumer from enterprise functions. The result is a socially aware, information-empowered organization designed to reinforce rather than diffuse its connection to consumers, provide a consistent experience across all channels and influence consumer behavior to its best advantage. Big Social Mobile highlights the importance of defusing fragmentation and connecting what feels very newthe digital revolutionand the big, social, mobile initiatives that accompany itto a more traditional business perspective. Outlining straightforward methods that connect the digital world to the people, process, technology, and information within an organization, Giannetto uses case studies and personal experience to demonstrate how to create a Big Social Mobile enterprise that operates, communicates, and interacts seamlessly across both the physical and digital landscape today's consumers inhabit. Big Social Mobile is for today's leaders interested in harnessing the combined power of big data, social media, and mobile technology within their organization to achieve significant, tangible business results. Giannetto provides eye-opening advice and direction for those who sense that a forward-thinking mindset and an integrated approach are necessary to remain competitive in the new social economy.